03 Idea Generation

There are lots of ways to generate ideas – start by thinking of a problem to solve, or perhaps try to come up with lots of initial, quick responses to the brief or go straight into paper modelling. Whichever method you choose to use, the aim is to explore and not to get fixed on the first idea you come up with. This can lead to some unexpected and original solutions to the brief. Stuck for ideas? Try The Idea Machine it can help you come up with ideas in only 60 seconds!