Bio

Hey! I’m Claire, a strategic and creative thinker passionate about blending strategy and design to build resonate brands. As an Executive Creative Director with global experience across six countries and a deep understanding of industries like alcohol, beauty, finance, education, and FMCG, I thrive on distilling complex briefs into impactful, actionable ideas. With a career spanning international advertising and design agencies, I’ve developed a knack for creating brand directions that are both visually compelling and strategically sound.

Collaboration is at the heart of what I do, whether it’s leading creative teams or fostering strong client partnerships to deliver tangible results. I’m fascinated by the diverse cultural and social landscapes we navigate, and I love working at the intersection of strategy and storytelling. My mission? To help brands realise their full potential, growing in harmony with society while staying true to their core.

Driven, thoughtful, and always inspired, I relish the opportunity to craft meaningful brand experiences from inception to evolution.