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6. Enterprise

A successful product is useful and beautiful. It also needs to be made and sold at a profit.

Think about giving your product an identifiable character and how it can be made more attractive to it's target audience. How will you let people know about you product? Can you make this for £5 or less per product, including packaging?

Design Ventura Toolkit: Target Audience

Design Ventura: Inside The Enterprising Design Studio - A Two Pipe Problem