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Why Ventura?

Design is the link between creativity and commerce

By working with practicing designers and business experts from Deutsche Bank, students gain tools and knowledge to help them realise their ambition.

A real world design challenge

Design Ventura challenges young people to design a product to be developed, manufactured and sold in the Design Museum Shop

A business context

As well as coming up with a compelling and innovative product, students also need to demonstrate entrepreneurialism by showing an understanding of the financial and business side of developing a product.

Aims of the partnership between the Design Museum and Deutsche Bank

  • Deutsche Bank believes society needs entrepreneurs. Enterprising individuals develop businesses that create employment, generate income and change lives.
  • Small shop or big business, every enterprise starts the same way: with an idea. Those ideas need to be nurtured with energy, enthusiasm, capital and intellect. This is where Deutsche Bank aims to make a difference.
  • Working in Partnership, Deutsche Bank is proud to support young people in developing their creative ideas through our seven-year partnership with the Design Museum, as part of Born to Be Deutsche Bank’s youth engagement initiative.
  • The museum, with its exciting setting and cutting edge design credentials, inspires passion in its young visitors.
  • Through our expert business mentors, Deutsche Bank helps to provide Design Ventura participants with a winning formula for success.